Penerapan Digitalisasi UMKM di Dusun Peninjauan Desa Bumi Agung Tegineneng Menghadapi Era ’’Less Contact Economy’’ pada Masa Setelah Covid-19

Abstract

Purpose: This community service activity is carried out with the aim of providing entrepreneurial management assistance and digital marketing to support group business development and support the Less Contact Economy.

Method: The application method in this service activity is carried out in the form of training and technical guidance so that it is expected to increase the understanding and knowledge of business actors to develop their businesses and then have an impact on the welfare of MSME actors.

Results: Based on the recap of the questionnaire results, it is seen that 100% of the participants. training in accordance with the digital marketing needs of SMEs. As many as 100% of the participants stated that they could understand the material given. There are 95% of participants who think that the training on making social media applications is easy to follow. Another result of the questionnaire that has been recorded is that as many as 90% of participants are steady in implementing digital marketing by creating a digital marketing platform. 100% of participants stated that the activity went very well and was very effective. After this event is held.

Conclusion: Participants can understand the material provided and can easily follow the material provided. After participating in the training, participants can create social media platforms as promotional media and market their productions, besides that they are also increasingly determined to use digital marketing as promotional advice. with the hope that promotion costs can be minimized.