Peran Komunikasi Pemasaran pada PT. Generasi Pasti Sukses

Abstract

Purpose: The objective of this paper is to present the role of marketing communication in PT. Generasi Pasti Sukses, one of many companies that offer Prudential Life Assurance in Indonesia.  This marketing communication tools include advertising, personal selling, publicity, sales promotion and direct marketing.

Methodology/approach: The observation took place in the PT. Generasi Pasti Sukses office in Jakarta.  For the interview and direction of the product knowledge, the writers ask the officer in PT. Generasi Pasti Sukses.  The process of taking the information were using both direct meeting and usage of the digital platform.  The company is part of Prudential PLC Great Britain.

Results/findings: The findings show that marketing communication have massive roles for the product awareness and reducing the risk of misunderstanding about life insurance products in PT. Generasi Pasti Sukses.  Although all of the marketing communication aspects are important, personal selling skills for every agent is the most crucial factor to successfully get client in insurance industry.

Conclusion: Every people that have other person that depend with their income should have at least knowledge about the importance of insurance.