Sosialisasi Pelaku Ekonomi Kreatif Sektor Kriya “Deshanda Craft” Bangka

Abstract

Purpose: Deshanda Craf is one of the craft businesses in East Kace Village that has been established since 2018. So researchers want to carry out research with the aim of analyzing the value of the creative economy of craft crafts at Deshanda Craf.

Methodology/approach: The method used in carrying out this activity is to design community service activities carried out in stages, namely, preparation, counseling, implementation of activities, implementation techniques, monitoring and evaluation.

Results/findings: The results of this community service activity are that the community can provide insight to creative economy business actors, especially Deshanda Craf so that their businesses are more developed and competitive through increased marketing capacity and intellectual property rights.

Conclusion: Creative economy actors in Pangkalpinang, especially in the craft sector, must continue to innovate and be creative by following the times and market demands.

Keywords: Craft, Digitalization, IPR.