Analysis of Generation Z's Interest in Transacting Using Financial Technology in Central Java

Abstract

Purpose: The development of digital technology spurs economic growth, particularly in the finance industry through the use of financial technology. This study aims to identify and examine the factors that influence interest in using financial technology transactions among generation z in Central Java Province.

Methodology: This study uses the Technology Acceptance Model (TAM) theory to analyze the acceptance and use of technology by individuals. Data were gathered through an internet-based questionnaire with random sampling method and analyzed using SPSS version 22.

Findings: The results showed that financial literacy, Perceived ease of use, and effectiveness have a positive and significant influence on generation z's interest in transacting using financial technology (fintech).

Limitation: Only Generation Z's interest in using fintech in Central Java is the subject of this study, with data taken from a questionnaire, hence the findings might not accurately reflect the whole population or take into account outside variables like laws and the state of the economy.

Contribution: Increased interest and utilization of fintech among Generation Z has the potential to expand financial inclusion in Indonesia. This finding can also serve as a foundation for further research on the dynamics of fintech usage among other generational segments.