Literature Review: Generation Z and Millennial Preferences in General Election Buying Votes Context

Abstract

The research aims to recognize generations Z and millennial preferences in general election buying votes contexts. A qualitative descriptive approach is used in this research. A perish software program device is utilized to find out appropriate manuscripts. A VOS viewer software tool is applied to construct and visualize bibliometric network analysis. Research result that values and issues were strongly oriented towards Generation Z and millennial preferences in the meantime buying votes impacted to conclusive context. Sustainable political education and basic values approach aroused dependence on the young generation for general election votes buying. Reviewed manuscripts as secondary sources were only used in this research. The research involved the interpretation of election buying votes contexts. Bibliometric and VOS viewer visual approaches present recent designs, trends academically, usefulness of the policy makers, and academicians. The bibliometric approach and VOS viewer visual aids are essentially combined to conduct this research and it is scarcely explored.