Prosiding Seminar Teknologi, Akuntansi, Bisnis, Ekonomi, dan Komunitas
Prosiding Seminar Teknologi, Akuntansi, Bisnis, Ekonomi dan Komunitas merupakan output dari penelitian dan pengabdian yang dipresentasikan dalam kegiatan Seminar Teknologi, Akuntansi, Bisnis, Ekonomi dan Komunitas (STABEK). Seminar ini bertujuan untuk menjadi sebuah wadah bagi akademisi, peneliti, dan praktisi untuk saling bertukar ide dan pandangan di dalam sebuah forum nasional sebagai usaha untuk menstimulus inovasi modern dalam dunia bisnis, ekonomi, dan abdi masyarakat.
Pemberdayaan Kewirausahaan Ibu Rumah Tangga Melalui Usaha Tempe
Salah satu makanan yang paling banyak dikonsumsi oleh orang Indonesia, termasuk mereka yang tinggal di Bandar Lampung, tempe adalah salah satu makanan yang paling banyak dikonsumsi. Bisnis tempe biasanya terletak di kota-kota dan membutuhkan banyak tenaga kerja, yang merupakan salah satu alasan mengapa perlu membangun bisnis rumahan yang berfokus pada tempe untuk memenuhi permintaan yang terus-menerus dan untuk meningkatkan pendapatan warga kota. Saat ini, Kota Bandar Lampung memiliki tingkat pengangguran 4,23%, masalah umum di perkotaan yang mempengaruhi tingkat kemiskinan. Oleh karena itu, perlu dibuat unit usaha baru agar dapat mengurangi pengangguran. Meskipun bisnis tempe sudah memiliki pasar yang jelas, namun bagi pemula yang menjadi masalah adalah proses mengupas kulit kedelai sebagai bahan baku utama pembuatan tempe. Di Desa Kota Baru, Kota Bandar Lampung, terdapat inovasi mesin pengupas kulit kedelai yang dirancang dengan memodifikasi penggunaan bahan-bahan yang tidak terpakai. Diharapkan modifikasi mesin ini dapat dikembangkan sehingga PR ini Temuan PKM unggul ini diharapkan dapat dipublikasikan di Jurnal Pengabdian Masyarakat dan akan dipresentasikan pada seminar tentang LPPM di Unila
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Pengaruh InsurTech dan IT Investment terhadap Kinerja Keuangan Perusahaan Asuransi di Indonesia
Purpose: This study looks at how IT investments and InsurTech use affected Indonesian insurance companies financial performance from 2018 to 2022. Methodology/approach: To ascertain the significance of the link between the independent variables (IT investment and InsurTech) and the dependent variable (financial performance), the gathered data was examined using a regression model. Samples are taken using the purposive sampling approach, and secondary data are employed in this analysis. Results/findings: The conclusion of this study shows that InsurTech has an impact on the financial performance of Indonesian insurance businesses. While the IT Investment variable has a negative effect on financial performance. Limitations: The limitation of this research is that there is little research that discusses InsurTech and IT investment in insurance companies in Indonesia, so this research mostly refers to research conducted in other countries. Contribution: This article offers guidance to insurance firms on how to use technology, particularly InsurTech and IT investments, and to keep creating digital products in order to stay competitive and boost revenue and services.
Perpajakan bagi badan usaha milik desa di Kecamatan Way Lima Kabupaten Pesawaran
Purpose: Village-Owned Enterprise (BUMDes) as a legal entity has an obligation to comply with the provisions set by the government, one of which is tax. Therefore, BUMDes officials must currently have knowledge about taxation..Methodology/approach: This service is a continuation of the previous service which provided training on preparing financial reports for BUMDes, where we will then provide tax knowledge and training for BUMDes officials to support the work of BUMDes. Results/findings: The service is carried out by involving BUMDes administrators as training participants. After being given training on taxation, BUMDes administrators gained an understanding of taxation, but it was not optimal. So it is necessary to follow up on the service that has been carried out. Conclusion: Deliver of material regarding the preparation of financial reports and their analysis to training participants uses an interactive lecture method, involving question and answer sessions and demonstrations. The hope is that the result of the knowledge of BUMDes adminitrators in Way Lima District, Pesawaran Regency regarding taxation will be better and tax reporting will be better managed.
Pengaruh bauran pemasaran terhadap keputusan pembelian konsumen pada seblak teh mil
Purpose: This research goals to identify the impact of a combination of 4P marketing elements, i.e. products, prices, places, promotions, on the purchase interest of Seblak Teh Mil. Seblak Teh Mil is a popular seblak seller in the Rajabasa Pramuka district of Bandar Lampung. Besides that it tastes good, the choice of contents is many, and has the uniqueness of its self service. Methodology/approach: This study is a quantitative research conducted at Seblak Teh Mil. The data obtained from the questionnaire shared to the respondents then measured with the Likert scale. To determine the sample size with a margin of error of 5% and sample of 280 respondents using Isaac and Michael sampling methods. Data analysis techniques applied include double linear regression, hypothetical testing using F, t, and R2 tests. Results/findings: Based on research results, product prices, promotions, and places simultaneously have a significant influence on purchasing interests of Seblak Tea Miles while partially products, prices, and locations have significant influences on buying interests, and promotion has not influences on buying interests Seblak Teh Mil. Limitations: The limitations in this research are time and the lack of research variables, causing the results to not include other factors that the impact of a combination of 4P marketing elements, on the purchase interest of Seblak Teh Mil. Contribution: The results of this study can be used as a basis for consideration in evaluating the marketing performance of Seblak Teh Mil in order to increase sales and income, and this research is an additional insight and reference for those interested in similar research
Pendampingan peningkatan motivasi kerja pegawai melalui fgd pada balai pengelola kereta api ringan sumatera selatan tahun 2024
Purpose: Balai Pengelola Kereta Api Ringan Sumatera Selatan (BPKARSS) merupakan balai perkeretaapian di bawah Kementerian Perhubungan yang berada di Ibu Kota Provinsi Sumatera Selatan tepatnya di Kota Palembang. Balai Pengelola Kereta Api Ringan Sumatera Selatan merupakan Unit Pelaksan Teknis di lingkungan Kementerian Perhubungan yang berada di bawah dan bertanggungjawab kepada Direktur Jenderal Perkeretaapian. Industri perkeretaapian di Indonesia mempunyai peran strategis dalam menghubungkan wilayah, mendorong mobilitas penduduk, dan mendukung pertumbuhan ekonomi BPKARSS sebagai penyelenggara utama perkeretaapian mempunyai tanggung jawab yang besar dalam menjaga keberlangsungan dan mutu pelayanannya. Mereka harus memastikan bahwa karyawan tidak hanya merasa dihargai dan didukung, tetapi juga memiliki saluran yang efektif untuk mengkomunikasikan pendapat, keinginan, dan kebutuhannya. Method: Peningkatan motivasi kerja melalui FGD akan menjadi teknik utama yang digunakan untuk mengumpulkan data, di mana karyawan akan dikelompokkan dalam diskusi terstruktur untuk berbagi pandangan mereka tentang kondisi kerja, permasalahan yang dihadapi, serta ide-ide perbaikan yang mereka miliki. Populasi pada pengabdian ini adalah karyawan BPKARSS berjumlah 50 orang. Pengabdian ini menjelaskan tentang pelaksanaan FGD sebagai alat yang efektif untuk memahami perspektif dan pengalaman karyawan di BPKARSS. Result: Hasil pengabdian ini mengungkapkan sejumlah temuan penting mengenai kondisi kerja yang relevan, permasalahan dan solusi potensial. Hasil studi ini memberikan landasan yang kuat untuk terus meningkatkan manajemen dan operasional sumber daya manusia perusahaan, serta mendorong budaya partisipatif dan berpusat pada karyawan. Oleh karena itu, pelaksanaan FGD dalam konteks ini membawa manfaat nyata bagi upaya BPKARSS untuk mencapai tujuan keberlanjutan dan kesejahteraan karyawan.
Pencegahan Kekerasan Seksual Melalui Pelatihan GEDSI Untuk Dosen dan Tenaga Kependidikan di Politeknik Negeri Batam
Batam State Polytechnic focuses on the prevention of sexual violence in the campus environment through prevention programme efforts, namely Gedsi Training (Gender Equality, Disability and social inclusion) This prevention programme is a support programme from the British Embassy supervised by the International Labour Organisation (ILO). This prevention service programme is focused on lecturers and education staff participants to provide knowledge education, increase awareness of violence and harassment, and Prevention and treatment of Sexual Violence (PPKS) in the Batam State Polytechnic environment. The methods used in this training are lectures, simulations, role plays, case studies, group discussions and games. The training method is integrated into Gedsi (Gender Equality, Disability and Social Inclusion) issues in a campus environment that is close to the work environment. One of the important aspects taught in this training is the importance of seeking Gedsi participation in all stages of work activities carried out by lecturers and education personnel. The results of this research encourage the recommendations of the community and lecturers to be an integral part of policies and programmes that can have an impact on improving the quality of relationships and comfort at work in the Batam State Polytechnic environment. The results of this Gedsi training can increase awareness for knowledge and understanding of lecturers and education staff to prevent and handle sexual violence in the campus environment. This training also provides an understanding of the importance of the dangers of HIV AIDS. Through this training provides an understanding of Gedsi values that can have an impact on the prevention of sexual harassment and violence in the work environment of lecturers and education staff.
Konservatisme Akuntansi: Studi Kualitatif Tentang Praktik dan Implikasinya
This research aims to provide comprehensive insight into accounting conservatism, a principle that emphasizes recognizing losses and liabilities more quickly than recognizing profits and assets. Through a qualitative approach, this study explores the basic concepts and principles of conservatism in the context of traditional and modern accounting, as well as analyzing its effectiveness and consequences. This research also identifies factors that influence the implementation of accounting conservatism and reviews their influence on earnings quality and bankruptcy risk. Additionally, accounting conservatism is explained in the context of contemporary challenges such as the COVID-19 pandemic. The research results show that accounting conservatism plays an important role in maintaining the integrity of financial reports, reducing bias, and increasing investment efficiency and risk management. This research also found that managerial factors and diversity in the management system influence the level of accounting conservatism. Through an in-depth literature review, it is hoped that this research can provide a new perspective and encourage the theoretical development of accounting conservatism in the future. Thus, this research contributes to a better understanding of the role of accounting conservatism in global accounting practices and contemporary issues.
The influence of workload and organizational commitment on cyberloafing action in tourism enterprises
purpose: This research analyzes the influence of workload and organizational commitment on cyberloafing action. Rapid advances in technology have caused significant changes in work patterns. The negative impact of internet technology is that there are indications of internet use that is not related to work interests (cyberloafing). High workload and organizational commitment are thought to influence cyberloafing. method: The method used in this research is quantitative. result: Test results from 123 samples of employees of tourism enterproses in the Lampung region using simple linear regression analysis showed that, the two hypotheses tested, only one supported the hypothesis, the workload had a negative and significant effect on cyberloafing action. limitation: Meanwhile, organizational commitment has a negative and insignificant effect. This research suggests that organizations need clear regulations and monitoring of internet use. Training and development are also needed to build a good culture on employees of tourism enterprises in Lampung.
Analisis faktor-faktor yang memengaruhi keputusan pembelian pada hotways chicken purwokerto
purpose: The aim of the research is to analyze the influence of food quality, price fairness, influencer marketing, and store atmosphere on purchasing decisions at Hotways Chicken Purwokerto. method: This research is using a quantitative approach. Primary data collection wa conducted by disseminating questionnaries to a sample of 100 respondents who had purchase roduct at Hotways Chicken Purwokerto. Data analysis uses multiple linear analysis and hypothesis testing uses the t test. Based on statistical analysis, the regression equation Y = 1.682 + 0.129 X1 + 0.173 X2 + 0.382 X3 + 0.138 X4 + e. result: The results of this research show that partially food quality, price fairness, influencer marketing, and store atmosphere have a positive and significant effect on purchasing decisions at Hotways Chicken Purwokerto. limitation: The pillar of limitation of this research is by adding other variables that influence purchasing decisions at Hotways Chicken Purwokerto. This research only used 100 respondents, of course it is still not enough to describe the real situation. General interior velues is smallest and has significant effect on purchasing decisions at Hotways Chicken Purwokerto. Hotways chicken purwokerto should inprove the general interior suck as a fragrant room aroma, and chasier area that easy to reach so that it can attract the attention of consumers to make purchase decision making.
Anteseden Keputusan Pembelian Produk Perawatan Wajah Pada Mahasiswi Di Purwokerto
Purpose: The aim of this research is to determine and analyze the influence of celebrity endorsers, brand image, brand trust, and price perceptions on purchasing decisions for facial care products among female students in Purwokerto. Methodology/approach: This research was conducted in Purwokerto. The approach to this research is quantitative. The method in this research uses a non-probability sampling method. The population in this research was female students who purchased facial care products in Purwokerto. The sample was 100 respondents using the accidental sampling technique. The analytical tool used in this research is IMB SPSS Statistics 26 software. The analysis technique used is multiple linear regression analysis technique. Results/findings: The research results show that celebrity endorsers, brand image, brand trust, and price perceptions have a positive and significant effect on purchasing decisions. Limitations: The limitation of this research is that this research was only conducted in Purwokerto, so the results of this research cannot be generalized or are less representative of other cities or countries. The number of samples in this study was only 100 respondents who used facial care products, so the sample did not represent the answers of all consumers who used facial care products. The independent variables that influence purchasing decisions for facial care products in this study only consist of celebrity endorsers, brand image, brand trust, and price perceptions, while there are still many variables that influence purchasing decisions. Contribution: With this research, it is hoped that it can provide references or research literature related to the influence of celebrity endorsers, brand image, brand trust, and price perceptions on purchasing decisions. This research is expected to be able to provide additional information and insight regarding the importance of the strategies implemented by companies in making high product purchasing decisions. And being able to provide advice on companies in the facial care products industry related to celebrity endorsers, brand image, brand trust, and price perceptions are very important in influencing purchasing decisions.
Penyuluhan Kompetensi Digital Marketing bagi Peternak Sapi Perah di Desa Kertawangi
Purpose: to introduce and improve digital marketing competence as a marketing medium to dairy farmers in Kertawangi Village, Cisarua District, West Bandung Regency as a marketing medium. Collaboration is carried out with the Community Learning Activity Center (PKBM) Bina Terampil Mandiri (BTM), an institution that has been around for a long time play a role in the development of local communities. The activity stages begin with an initial assessment with PKBM BTM to identify the target community Methodology/approach: his training took place in the village of Kertawangi, Cisarua, West Bandung Regency, a form of community service that carried out is scientific training that provide added value to society. And also the participant was given such a knowledge about digital marketing competency Results/findings: As a result of this training, dairy farmers can manage how to market their products with digital marketing so they can reduce market cost that can appear in traditional marketing Conclusion: This training received good feedback, namely 97% of participants gained knowledge and were willing to use it in their business. Besides that, the participants wanted to be taught practically how to do digital marketing
Ekonomi biru: strategi pembangunan yang berkelanjutan dan indonesia emas 2045
Purpose: Ekonomi biru adalah ekonomi laut yang berkelanjutan serta menghasilkan manfaat ekonomi dan sosial dengan memastikan kelestarian lingkungan dalam jangka panjang. Adapun tujuan utama dari penulisan ini adalah untuk memberikan gambaran yang koheren mengenai ekonomi biru dalam mewujudkan strategi pembangunan berkelanjutan dan mewujudkan Indonesia Emas 2045. Method: Penulisan ini mengakaji dan mengulas artikel-artikel pada jurnal nasional maupun internasional terindeks Google Schoolar dari tahun 2000-2024, selanjutnya data dianalisis menggunakan VOSviewer dan berdasarkan hasil analisis ditemukan sebuah tren penelitian. Result: Namun, berdasarkan hasil analisis topik mengenai ekonomi biru dalam mewujudkan pembangunan yang berkelanjutan dan mewujudkan Indonesia Emas 2024 belum banyak diteliti dalam konteks yang berkaitan dengan ekonomi biru (blue economic). Penelitian mengenai ekonomi biru dalam strategi pembangunan yang berkelanjutan dan Indonesia Emas 2024 dimasa depan mampu mengkaji secara detail mengenai dampak dari masing-masing sektor industri ekonomi biru terhadap perekonomian serta memberikan gambaran mengenai kondisi regional maupun nasional sehingga mampu menggambarkan dampak atas ekonomi biru terhadap perekonomian dan berkelanjutan bagi Indonesia. Penulisan ini hanya mengkaji dan mengulas artikel-artikel pada jurnal melalui Google Schoolar sehingga perlu dikembangkan untuk penulisan selanjutnya. Contribution: Penulisan ini diharapkan memberikan kontribusi bagi pembaca dan peneliti selanjutnya mengenai ekonomi biru dalam strategi pembangunan berkelanjutan dan Indonesia Emas 2024.
Pengaruh Corporate Governance Terhadap Pelaporan Green Banking Pada Perbankan di Indonesia
Purpose: This research aims to empirically prove the effect of corporate governance on green banking disclosure with the indicators: the size of the board of directors, the size of the board of commissioners, the number of independent board of commissioners, company size, managerial ownership, and the audit committee affected green banking disclosure. Methodology/Approach: The population in this study are banking companies listed on the Indonesia Stock Exchange during the 2020-2021 research period which has a population of 43 banking companies using annual financial reports and annual reports. This research was conducted multiple linear regression with secondary data collection methods and purposive sampling using the SPSS version 25 measurement program. Results/findings: The result research showed that the size of the board of directors, the size of the board of commissioners, the number of independent board of commissioners, company size, managerial ownership, and the audit committee affected green banking disclosure, meanwhile institutional ownership did not have any effects on green banking disclosure in banking companies listed on the Indonesia Stock Exchange for the period 2020- 2021. Limitations: Limitations of this research is the number of research samples is relatively small, so that future research can expand the research sample. Contribution: The expected contribution of this research is to help management in the banking sector in implementing green banking in relation to corporate social responsibility in banking companies as well as a consideration for stakeholders in the banking sector in decision making.
Determinan yang mempengaruhi profitabilitas pada bank umum syariah di Indonesia
Purpose: Tujuan penelitian ini adalah untuk mengidentifikasi faktor-faktor yang berpengaruh terhadap profitabilitas bank umum syariah di Indonesia. Dari tahun 2019 hingga 2023, populasi penelitian ini berjumlah 14 bank umum syariah di Indonesia. Method: Metode pengujian menggunakan strategi investigasi yang ditentukan. Survei ini menggunakan laporan keuangan tahun 2019 hingga 2023 sebagai sampel, dengan sasaran tujuh pelaku usaha dan total 35 perusahaan sebagai sampel. Alat inspeksi SPSS versi 23 digunakan untuk mengolah data yang diperoleh. Uji R2, uji T, uji F, uji analisis deskriptif, dan analisis regresi berganda digunakan dalam penelitian ini. result: Berdasarkan temuan penelitian, profitabilitas tidak terpengaruh oleh pembiayaan Murabahah, Mudharabah, dan Musyarakah secara simultan. Tidak terdapat pengaruh terhadap profitabilitas dari pembiayaan murabahah, pembiayaan mudharabah, maupun pembiayaan musyarakah.
Pengaruh Kepemimpinan Transformasional, Motivasi, Komunikasi Internal dan Disiplin terhadap Kepuasan Kerja Kepolisian
Purpose: The purpose of this study is to examine the effects of work motivation, internal communication, transformational leadership, and work discipline on police personnel' job satisfaction at the Pemalang Police. All of the Pemalang Police's police personnel in 2024 make up the research population. This kind of instrument employs a quantitative questionnaire. Method: By applying proportionate stratified random sampling, 204 employees made up the sample. Using SPSS statistics 22 software, multiple linear regression analysis tools are used in this study. Result: Based on the findings, transformational leadership has a positive and significant effect on job satisfaction, work motivation has a positive and significant effect on job satisfaction, internal communication has a positive and significant effect on job satisfaction and work discipline has a positive and significant effect on job satisfaction. Limitation: The limitations in this study do not represent all the factors that affect job satisfaction.. The R2 value of 81.0% supports this, and the remaining 19.0% can be explained by other variables that are not the main focus of this study. In addition, since the research sample was limited to Pemalang Police Station, the results of this study might be different if the study involved police in other cities. Contributor: In addition to providing information and references as a means of learning and knowledge in the scientific field, the contribution to this research is expected to increase insight and knowledge for researchers. The results of this study are expected to help the leadership of Pemalang Police Station in making policies related to employee satisfaction.
Transparansi Keuangan dan Kinerja Perusahaan: Mengungkap Hubungan Manajemen Laba dan Nilai Perusahaan
Purpose: This study aims to examine how earnings management can affect firm value and the factors that influence this relationship. Methodology/approach: The method used in this research is descriptive qualitative with a literature study approach. Data was collected from relevant scientific articles through platforms such as Google Scholar, Scimago Journal Country Rank, and Elsevier. The analysis was conducted by intensively reviewing various documents found. Results/findings: The results showed that earnings management has a significant impact on firm value, both positive and negative. It was found that financial transparency and firm performance have a significant relationship with earnings management and firm value. Earnings management aimed at improving operational efficiency can have a positive impact on firm value. Limitations: This research has several limitations, including the use of secondary data from published sources and descriptive qualitative methods that are less able to capture the complexity of the phenomena studied. In addition, this study did not use a representative sample of the wider population. Contribution: These findings are expected to assist companies in implementing effective earnings management to increase firm value.
Pengaruh relationship marketing dan kualitas pelayanan terhadap kepuasan mitra sewa ruang
Purpose: This research aims to determine the effect of relationship marketing and service quality on the satisfaction of space rental partners. Methodology/approach: This research was conducted at PT Angkasa Pura II Lampung with space rental partners at Radin Inten Airport. This type of research is quantitative with multiple linear regression analysis methods and processed using SPSS software. Data collection was carried out using a questionnaire. Results/findings: Based on partial research results, relationship marketing has a significant positive influence on the satisfaction of space rental business partners. And the service quality variable has a significant positive influence on the satisfaction of space rental business partners. Meanwhile, simultaneously, relationship marketing and service quality have a significant effect on the satisfaction of space rental business partners. Limitations: The limitations in this research are time and the lack of research variables, causing the results to not include other factors that influence the satisfaction of space rental partners. Contribution: This research contributes to space rental business management by offering insights to increase partner satisfaction through relationship marketing strategies and service quality. In addition, this research enriches literature in the field of marketing and management, and can be used as a reference in developing public policies that support the space rental sector.
Rekonstruksi Pasar Talang Padang Melalui Strategi Pek (Promosi, Edukasi, Dan Kewirausahaan)
Purpose: The purpose of this service is to optimize vacant stalls in Talang Padang Market by providing local MSMEs (Micro, Small, and Medium Enterprises) with rent-free facilities for four months. Additionally, the service aims to mediate cooperation agreements between MSMEs and market managers, and to promote both the market and MSMEs through online and offline media. The service also intends to educate and train MSMEs on digital marketing, legal licensing, stall presentation, financial analysis, and business feasibility. Methodology/approach: The service was conducted at Talang Padang Market. The methodology included using a Participatory Rural Appraisal (PRA) approach, which involves the community in the planning and implementation processes. Tools and methods used in this service included lectures, discussions, training sessions, and practical exercises. The PRA technique was employed to design and develop programs that can be implemented in village-level development. Both online platforms (such as Instagram) and offline promotional methods were used to support the MSMEs. Results/findings: The traders were able to effectively promote their products using Instagram accounts. They also created promotional videos for their MSMEs. This activity significantly enhanced their marketing efforts, leading to increased visibility and sales. Conclusion: This service activity provided substantial benefits for the traders of Talang Padang Market following its revitalization. The primary advantage was seen in the improvement of product marketing, which subsequently boosted their sales. The education and training on digital marketing, legal aspects, stall presentation, and financial analysis proved to be valuable for the MSMEs, helping them to better manage and promote their businesses.
Kajian Literatur: Peran E-Budgeting Dalam Pengelolaan Keuangan Daerah Guna Meningkatkan Efisiensi Dan Transparansi (Studi Empiris Di Pulau Jawa)
Tujuan: Penelitian ini bertujuan untuk mengevaluasi efektivitas dan tantangan penerapan E-Budgeting di wilayah luas di Pulau Jawa. Metode: Penelitian ini menggunakan metode yuridis normatif yaitu studi literatur pustaka. Hasil: Hasil survei evaluasi menunjukkan bahwa penggunaan e-budgeting ini memberikan dampak positif terhadap proses pengelolaan anggaran di Pulau Jawa. Limitasi: Keterbatasan penelitian ini antara lain ketergantungan terhadap data yang tersedia, keterbatasan waktu penelitian, dan terbatasnya akses terhadap responden atau pengguna langsung software E-Budgeting. Kontribusi: Penelitian ini memberikan kontribusi kepada praktisi keuangan publik dan pemerintahan, serta literatur akademis di bidang administrasi publik dan teknologi informasi.
Faktor-Faktor Yang Mempengaruhi Impulse Buying Di Shopee
Purpose: The purpose of this study is to find out and analyze the influence of hedonic shopping motivation, shopping lifestyle, sales promotion and fashion involvement on impulse buying in students who use Shopee in Purwokerto City. Method: This type of research is a quantitative research with an unknown number of population, the sample in this study was determined by the crochan formula and 97 samples were obtained, but in this study a sample of 110 respondents was taken. The data collection method uses questionnaires and literature studies. The sampling method uses non-probability sampling and uses purposive sampling techniques. The analysis method uses multiple linear regression analysis with SPSS 25 tool. Result: The results showed that hedonic shopping motivation, shopping lifestyle, fashion involvement had a positive and significant effect on impulse buying and sales promotion had a negative and insignificant effect on impulse buying. Limitation: The limitation in this study is that there are research results that do not affect impulse buying, namely sales promotion. The R Square value of the study is 56.3%, which means that there are still 43.7% of other factors that can affect impulse buying. The implication of this study is that Shopee companies need to pay attention to the sales promotions offered to Shopee users, to attract users to make purchases because it can increase the occurrence of impulse buying when using Shopee.
Pengaruh Motivasi Kerja, Disiplin Kerja, Kompetensi, Dan Kepuasan Kerja Terhadap Prestasi Kerja PegawaiPurpose: The purpose of this study is to determine and analyze the significant influence of work motivation (X1), work discipline (X2), competence (X3),
Purpose: The purpose of this study is to determine and analyze the significant influence of work motivation (X1), work discipline (X2), competence (X3), and job satisfaction (X4) on work performance (Y) among employees of PDAM Tirta Satria, Banyumas District. Method: This study employs a quantitative research design with proportionate stratified random sampling technique, involving a sample of 150 respondents. Data analysis is conducted using multiple linear regression analysis with SPSS version 27.The results of the data analysis yield the regression equation Y = -9.609 + 0.250X1 + 0.316X2 + 0.449X3 + 0.291X4 + e, with an R square value of 0.519 indicating that 51.9% of the variance in work performance is explained by work motivation, work discipline, competence, and job satisfaction, while the remaining 48.1% is influenced by other factors not examined in this study such as enthusiasm, compensation, work environment, and others. Result: The obtained F-test result (39.055) > (2.43) and significance value (0.000) < 0.05 indicate the adequacy of the regression model in this study. Based on the t-test results, X1 t-value (3.368) > t-table (1.65543), X2 t-value (4.503) > t-table (1.65543), X3 t-value (7.505) > t-table (1.65543), and X4 t-value (4.336) > t-table (1.65543), with significance values < 0.05, show that work motivation, work discipline, competence, and job satisfaction significantly and positively influence work performance. The implication of this research is to improve employee work performance by implementing work motivation, work discipline, competence and job satisfaction well. The Tirta Satria Regional Drinking Water Company, Banyumas Regency, is expected to provide support, regulations, skills and satisfaction so that PDAM Banyumas Regency employees can improve their work performance. Future researchers can add other independent variables such as work morale, work environment, compensation. Future researchers are advised to add more literature as references so they can formulate hypotheses more precisely.
Pengaruh Kepemimpinan, Pengembangan Karir, Budaya Organisasi, Dan Disiplin Kerja Terhadap Loyalitas Karyawan
Purpose: The purpose of this study was to determine and analyze the significance of the influence of leadership, career development, organizational culture, and work discipline on employee loyalty at PT Herba Emas Wahidatama Purblingga. Method: This type of research is quantitative, with 157 respondent, the sampling technique used in this study is disproportionate stratified random sampling, while the analysis method used is multiple linear regression analysis with the help of the SPSS version 26 program. Result: The results of this study are leadership, career development, organizational culture, and work discipline have a positive and significant effect on employee loyalty at PT Herba Emas Wahidatama Purbalingga. Limitation: The limitation in this study is the R Square value of 36.2 percent, which means that the independent variable in this study affects the dependent variable by 36.2 percent and 63.8 percent is influenced by other variables not examined in this study. The implication of this research is that to continue to increase employee loyalty, the management of PT Herba Emas Wahidatama Purbalingga needs to implement policies that are considered appropriate, namely making decisions appropriately such as obtaining accurate and relevant data in advance and predicting the impact of decisions taken, improving employee career planning by opening consulting services so that career planning is getting better, improving implementers, and improving employee loyalty.
Pengetahuan Investasi, Informasi Akuntansi, dan Perilaku Investor Gen Z di Provinsi Lampung
Purpose: Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan investasi dan informasi akuntansi terhadap minat berinvestasi Gen Z di pasar modal. Variabel pengetahuan investasi dan informasi akuntansi diukur menggunakan skala likert (1-5). Grand theory yang digunakan adalah Theory of Planned Behaviour (TPB). Method: Penelitian ini menggunakan metode survei daring dengan sampel 110 Gen Z yang terdapat di Universitas Lampung dengan teknik pengambilan sampel menggunakan metode purposive sampling. Berdasarkan hasil analisis regresi linear berganda menunjukkan bahwa pengetahuan investasi dan informasi akuntansi menjadi dua faktor determinan bagi Gen Z Lampung dalam mempertimbangkan keputusan berinvestasi di pasar modal. Result: Hasil analisis lebih lanjut menunjukkan bahwa pengetahuan investasi lebih dominan dalam mempengaruhi minat Gen Z berinvestasi. Keterbatasan pada penelitian ini adalah sampel yang hanya mencakup mahasiswa di Universitas Lampung, sehingga hasilnya mungkin tidak dapat digeneralisasikan ke populasi Gen Z di wilayah lain. Contribution: Penelitian ini memberikan kontribusi dalam bidang pendidikan dan pasar modal. Bagi institusi pendidikan, temuan ini dapat digunakan sebagai bahan pertimbangan dalam merancang kurikulum khususnya tentang muatan pengetahuan investasi dan informasi akuntansi. Bagi pelaku pasar modal, hasil ini dapat menjadi acuan untuk mengembangkan strategi edukasi dan promosi yang lebih efektif untuk menarik minat Gen Z dalam berinvestasi.
Pengaruh Kualitas Produk, Harga, Promosi Terhadap Keputusan Pembelian Keripik Kulit Ikan Patin
Purpose: The aim of this research is to determine the influence of product quality, price and promotion simultaneously on purchasing decisions for catfish skin chips at Kenzie Snack MSMEs. Methodology/Approach: This research was conducted at Kenzie Snack Patin Fish Skin Chips UMKM. This type of research is quantitative descriptive research with a survey method. Data were collected using questionnaires and processed with the help of SPSS version 21 software. Results/Findings: Simultaneously, the research found that product quality, price and promotion had a positive and significant effect on the decision to purchase Pantin UMKM Kenzie Snack fish skin chips. Limitations: The limitations of this research are limited time and less than optimal use of time, so that researchers are hampered in determining everything related to this research. Contribution: This research contributes to the marketing business management of catfish skin chips products by paying attention to product quality, pricing and effective promotions to increase consumer purchasing decisions.
Adopsi Teknologi dan Perilaku Manajemen Keuangan Menuju Keberlanjutan UMKM Sarbagita
Purpose: MSMEs in Bali face vulnerabilities in business sustainability due to competition and low utilisation of FinTech which causes financial performance (FP) to fluctuate. This study aims to analyze in-depth the utilization of financial technology and the role of MSME financial management behaviour (FMB) on FP. Methodology/approach: The research was conducted in Bali Province, specifically in Denpasar City, Badung, Gianyar, and Tabanan Regency (Sarbagita). This study employed a quantitative approach using the PLS-SEM analysis method, where data were analyzed using WarpPLS 7.0 software. Sample selection was conducted using purposive sampling, and 185 MSME entrepreneurs were obtained to fill out questionnaires as research instruments. Results/findings: Research proved that 1) Digital Financial Literacy (DFL) has a positive and significant effect on FP, as does FinTech. 2) DFL has a positive and significant effect on FMB. 3) DFL has a positive and significant effect on FinTech. 4) FMB does not have a significant effect on FP. 5) DFL indirectly influences FP through Fintech and without the mediation of FMB. Limitations: The research is limited to four regencies, so the research findings cannot be used to represent MSMEs in Bali Province. The study only focuses on the perspective of FP and can be further explored from the perspectives of marketing, HR, and production. Contribution: Enhanced understanding and financial awareness, improved financial management practices for MSMEs, enhanced FP to support business sustainability. The research findings can be used to improve the quality of MSMEs by the Bali Provincial Government.
Pergeseran paradigma: kajian mendalam kemiripan produk dan layanan perbankan syariah dengan bank konvensional di indonesia
Purpose: This research is to determine the differences between conventional banking and sharia banking in terms of collecting funds, distributing funds, and their significant differences. Methodology/approach: This research is qualitative research with descriptive analysis, data sources come from interviews and related journals Results/findings: The Islamic banking paradigm compared to conventional banking has similarities in its operations. However, the basic principles underlying the two banks are different. The differences between the two can also be seen in the products offered by each bank. Islamic banking operates based on the principles of justice and sharia, while conventional banking focuses on profit maximization with greater flexibility in risk management Limitations: The data sources obtained were not many because they only interviewed one employee of each bank, namely conventional and sharia banks, so the research results were not optimal, but this research was assisted by related journals so that good results were obtained. Contribution: This research can provide benefits to the public and students in determining which is more appropriate in investing and saving funds according to the needs of conventional banking and sharia banking.
Mengkaji anteseden niat beli dan kesediaan membayar produk natural: Bukti empiris dari konsumen Indonesia
Purpose: This study aims to analyze the influence of attitudes, subjective norms, price perceptions, and health consciousness on the decision to buy natural product. This research also analyzes the influence of intention to buy on willingness to pay natural product. Methodology/approach: Through survey design, we succeeded in collecting 302 female consumer respondents located in the city of Tangerang. Information was collected through an online survey using non-probability sampling techniques, specifically convenience sampling. As a quantitative method, this research uses multiple regression analysis techniques to test several proposed. Results/findings: This research found that consumer attitudes regarding product use, subjective norms, and price perceptions were proven to influence consumer intentions to buy natural product. Apart from that, the intention to buy natural product has been proven to influence consumers' willingness to pay. On the other hand, health consciousness is not proven to influence the intention to buy natural product. Limitations: This research was conducted within a limited scope, namely Tangerang City. Additionally, non-probability techniques were used for sample data collection. Therefore, the findings of this study do not represent the entire population of natural soap consumers in Indonesia. Contribution: In general, these findings contribute to the field of green retail marketing. In particular, retail managers of natural products and other green products need to encourage consumers' intention to purchase the product by increasing positive attitudes towards the product, subjective norms, and perceptions of cheap and affordable prices. Therefore, the marketing mix strategy should be based on the findings above.
Persepsi Kemanusiaan pada Chatbot: Analisis Perbandingan Persepsi Generasi Y dan Z
Purpose: This study aims to investigate the significant differences between Generation Y and Generation Z in their assessment of the human-likeness of designed chatbots. Methodology/approach: The study used a scenario-based experiment and survey method to collect data from 122 respondents aged 17-39. An independent samples t-test was used to examine the differences between the two generations. Results/findings: The study found significant differences between Generation Y and Generation Z in their assessments of chatbots' human-like qualities. Generation Y rated chatbots higher in visual appearance, cognitive and emotional empathy, moral virtues, and sociability compared to Generation Z. The most notable difference was in moral virtues, with Generation Y seeing chatbots as more honest, trustworthy, and respectful. Generation Y also felt chatbots met their needs and emotions better. Despite Generation Z's enthusiasm for advanced AI and quick adaptation, their deeper understanding of AI's risks led to more cautious evaluations. Limitations: Our study is limited to comparing the perceptions of human-like qualities or anthropomorphism of chatbots between Generation Y and Generation Z, without considering other demographic or cultural factors that might influence these perceptions. Additionally, the chatbot we designed was limited to providing basic product knowledge answers and could not respond to questions beyond the given information, such as promotional details or other related queries. Contribution: This study focuses on comparing Generation Y and Z's perceptions of chatbots' human-like qualities, not accounting for other demographic or cultural factors. Additionally, the chatbot used was limited to basic product knowledge and could not answer questions beyond this scope, such as promotional details.
Mendorong Efisiensi Investasi di Indonesia: Bukti Empiris dan Rekomendasi Penelitian Masa Depan
Purpose: This study aims to review and analyze empirical evidence on investment efficiency in the Indonesian firms. Methodology/approach: Bibliographic analysis is used in this study. This study uses 30 articles published between 2015 and 2023 in internationally recognized Scopus journals and nationally recognized Sinta 2 journals with a research object in Indonesia. Results/findings: This study identifies three types of factors that influence investment efficiency of the firm: financial, governance, and non-financial factors. Financial factors are critical for determining investment efficiency, whereas corporate governance factors can improve a firm's investment decisions. Non-financial factors such as managerial personal can have a substantial impact on a firm's investment efficiency. Future study on investment efficiency in Indonesia should include varied characteristics and external factors, undertake comparative studies with neighbouring countries, and work with industry stakeholders to bridge the gap between theory and practice. Limitations: This study focuses mostly on analyzing the literature on investment efficiency in Indonesia using the charting the field method. Contribution: This study provides academics with an overview of how efficient firm investment is conducted. Additionally, the study offers useful guidance to practitioners on how to monitor and increase knowledge of the variables influencing firm investment decisions. This study can be taken into account by policymakers when developing investment and economic policies that improve the ease of doing business in Indonesia.
Analisis Kinerja Keuangan Terhadap Kebijakan Dividen Perusahaan Perbankan
Purpose: The aim of this research is to determine and analyze the influence of the profitability, firm size, leverage, growth firm, and liquidity on dividend policy in banking companies on the Indonesia Stock Exchange. Methodology/approach: This research was conducted in banking companies on the Indonesia Stock Exchange. The sample was obtained from 12 companies using a purposive sampling technique. The tool used in this research is eviews-13 software. The analysis technique used is the panel data analysis technique. Results/findings: The research results show that the variable profitability, firm size, leverage, and growth firm do not affect dividend policy, and the variable current ratio has a positive and significant effect on dividend policy Limitations: The coefficient of determinationn this study is 0.809450 or 80.94%, which indicates that changes in dividend policy in banking sub-sector companies on the Indonesia Stock Exchange can be explained based on profitability, Firm size, leverage, growth firm, and liquidity. The remaining 19.04% was caused by other factors not examined in this research such as interest rates, inflation, capital structure, ownership structure, free cash flow and so on.The implication of this research is that investors must continue to pay attention to profitability variables, frim size, leverage, and growth firms in determining investment decisions, especially liquidity variables because they influence dividend policy. Contribution: With this research, it is hoped that it can provide references or research literature related to the influence of profitability, firm size, leverage, growth firm, and liquidity on dividend policy. It is hoped that the results of this research can be used as an analytical tool for more mature investment decisions by considering the dividend policies implemented by banking companies on the Indonesia Stock Exchange through the variables used in this research so that they can help investors and potential investors in determining which companies will become the investment
Pengaruh Kualitas Pelayanan, Kualitas Makanan, Store Atmosphere, dan Perceived Value Terhadap Kepuasan Pelanggan
Purpose: The aim of this research is to determine and analyze the influence of the service quality, food quality, store atmosphere, and perceived value on customer satisfaction of Mie Gacoan Purwokerto. Methodology/approach: This research was conducted at Mie Gacoan Purwokerto. The sampling technique used the Non-Probability Sampling method with purposive sampling technique, using a sample of 100 respondents. The data analysis technique was carried out using the multiple linear regression analysis method using the IMB SPSS Statistics 27 program. Results/findings: Service quality, food quality and perceived value have a positive and significant effect on customer satisfaction. store atmosphere has a positive but not significant effect on customer satisfaction. Limitations: The independent variables in this research are only limited to the variables of service quality, food quality, store atmosphere, and perceived value, even though there are many other variables that can influence customer satisfaction. The time for this research is very limited. Contribution: This research is aimed at readers who are studying marketing management and want to know the factors that influence customer satisfaction, especially customers in a restaurant.
Peran Manajemen di Era Digital dalam Menghadapi Perubahan Teknologi: Studi Literatur
Purpose: This study attempts to explore how management is influencing and becoming increasingly important in the face of challenges arising from technological change in the digital age. Methodology/approach: This study is a qualitative research using literature study method and secondary data from a number of journal articles, books or media on the internet. Results/findings: The role of management is becoming increasingly important in ensuring technological developments and providing a beneficial impact on the company. This is because technological developments have a significant impact on economic growth and progress in the business world. Limitations: This research uses the literature study method, so there may be a lack of complete information regarding other factors that may affect management in the digital era. Contribution: This research provides insight into how management can play a key role in guiding organizations through digital transformation and leveraging technology to achieve competitive advantage.
Pengembangan pariwisata dalam meningkatkan kesejahteraan masyarakat di indonesia
Purpose: Tourism is a journey carried out by a person or group temporarily, from one place to another, with the intention not to try and earn a living in the place visited, but simply to enjoy the trip for leisure and recreation or to fulfill diverse desires. Tourism is seen as an activity that has multi-dimensionality from a series of tourism development processes that are capable of making activities that are not only oriented towards economic aspects, but also activities of other related sectors, so as to improve community welfare. Methodology/approach: This research uses a systematic literature review (SLR) analysis method. SLR analysis provides a more in-depth assessment, identification and analysis of the collected literature sourced from Google Scholar. Results/findings: This article aims to find out what are the elements of tourism development in improving community welfare. Tourism development itself cannot be separated from development efforts, tourism development is a form of development from what does not yet exist to what exists, and what already exists becomes better and of better quality so that it will have positive impacts both for the surrounding community and for tourists.
Faktor-faktor yang mempengaruhi kepuasan kerja pegawai dinas perhubungan kabupaten banyumas
Purpose: This research aims to analyze the effect of work motivation, work discipline, non-physical work environment and career development on job satisfaction of Banyumas Regency Transportation Agency employees. Methodology/approach: This type of research is quantitative with data collection methods through questionnaires, interviews, and literature studies. The population of this study were 70 civil servants of the Banyumas Regency Transportation Agency. Sampling using proportionate stratified random sampling, obtained 62 samples. Data analysis using multiple linear regression analysis. Results/findings: The results showed that the adjusted R2 value was 0.524 or 52.4%. Then the value of Fstatistic (17.810) > Ftable (2.534). The results of multiple linear regression analysis show that work motivation, work discipline, non-physical work environment, and career development have a positive and significant effect partially on job satisfaction of Civil Servants (PNS) of the Transportation Agency. Limitations: This research has limitations, namely researchers can only prove the magnitude of the influence of the independent variable on the dependent variable by 52.4%. Contribution: This research contributes to assisting company management in improving internal control over the revenue cycle and adding experience and knowledge in the field of HR management about employee job satisfaction.
Determinan produktivitas karyawan bagian produksi pt. Rosa sejahtera eyelashes purbalingga
Purpose: This study aims to determine and analyze the significance of the influence of motivation, satisfaction, discipline, and physical work environment on the work productivity of production employees at PT Rosa Sejahtera Eyelashes Purbalingga. Methodology/approach: This research uses a quantitative study with questionnaire tools. The research sample was 130 people in a population of 190 people. The sampling method used is simple random sampling. The analysis method used is multiple linear regression. SPSS software version 26 was used to analyze the data. The research was conducted in the production department of PT Rosa Sejahtera Eyelashes Purbalingga. Results/findings: The results of this study show that motivation, satisfaction, discipline, and the physical work environment have a positive and significant effect on the work productivity of PT Rosa Sejahtera Eyelashes Purbalingga. Limitations: The limitation of this study is the R2 value, which is still less than 80%, which is 78%. Contribution: In order to further increase employee productivity, management must implement policies that are considered appropriate, namely paying attention to work motivation by providing rewards for employees who meet targets, paying attention to work by frequently motivating and evaluating employees, as well as increasing discipline by paying attention to adequate company facilities.
Pengaruh Motivasi, Disiplin, Kepemimpinan Dan Lingkungan Kerja Fisik Terhadap Kepuasan Kerja Karyawan
Purpose: The purpose of this study is to find out and analyze the significance of the influence of motivation, discipline, leadership and physical work environment on employee job satisfaction in CV. Bintang Rema Utama Purwokerto. This type of research is a quantitative research with a population of 160 employees. The sampling technique uses a simple random sampling technique with a sample of 62 employees. Methodology/approach: The analysis method in this study uses multiple linear regression analysis with the SPSS 27 tool. Results/findings: The results of the study showed that motivation and discipline had a positive effect on job satisfaction not significantly. Leadership and physical work environment have a positive and significant effect on employee job satisfaction. Limitations: The limitation in this study is that there are research results that do not affect job satisfaction, namely motivation and discipline. The R Square value is 60.6%, which means that there are still 39.4% of other factors that can affect job satisfaction. Implication: The implication of this study is the management of CV. Bintang Rema Utama must pay more attention to employee work placement in accordance with the employee's ability and must provide work in accordance with the employee's position. Continue to improve the ability to listen to suggestions, complaints or opinions by providing a suggestion box and pay more attention to the noise made by employees at work by providing a warning letter (SP).
Analisis Pengaruh Keputusan Pembelian Secondhand Fashion di Purwokerto
Purpose: This research aims to determine the relationship between the influence of price fairness, product quality, store atmosphere, and social media promotions on secondhand fashion purchasing decisions in Purwokerto. Methodology/approach: This research was conducted on consumers who had bought second-hand clothes in Purwokerto. The type of research used is quantitative research with a descriptive approach. The sampling used was a non-probability method with accidental sampling technique. The number of samples in this research was 100 respondents. The data source used is primary data using a questionnaire method. The data analysis technique was carried out using the multiple linear regression analysis method which was processed using SPSS version 29.0. Results/findings: The research results show that price fairness, product quality, store atmosphere, and social media promotions have a positive and significant effect on the decision to purchase secondhand fashion in Purwokerto. Limitations: The independent variable is still limited because it only has an influence of 45.9% on purchasing decisions. Research instruments are still limited and research locations are still narrow. Contribution: This research can be used as material for consideration by used or new clothing businesses to continue to improve price fairness, product quality, store atmosphere, and social media promotions so that consumers make more purchasing decisions.
Analisis Pengaruh Literasi Keuangan, Gaya Hidup, dan Teman Sebaya terhadap Perilaku Keuangan serta Locus of Control sebagai variabel moderasi
Purpose: The research aims to determine and analyze financial literacy, lifestyle and peers on financial behavior as well as locus of control as a moderating variable in students at the Faculty of Economics and Bussiness, Wijayakusuma University, Purwokerto. Methodology/ approach: The research method uses multiple linear regression analysis and moderated regression analysis. The population in this study were active students of the Faculty of Economics and Bussiness class 2020-2023, totaling 1,197 respondents with a sample set of 95 respondents. The sampling technique uses proportional cluster random sampling. Results/ Findings: The research results prove that financial literacy and lifestyle have a partially positive and significant effect on financial behavior among FEB students at Wijayakusuma University, peers do not influence financial behavior among FEB students at Wijayakusuma Purwokerto, locus of control does not moderate the influence of financial literacy, lifestyle and peers on financial behavior among FEB students at Wijayakusuma Purwokerto. Limitations: The limitation in this research is that the coefficient of determination (R Square) shows that the ability of the variables financial literacy, lifestyle, peers in explaining financial behavior variables is only 48.5%, the remaining 51.5% explains other variables not examined in this research, the results research states that the locus of control variable as a moderating variable does not moderate the independent and dependent variables in the study. There was one hypothesis that was rejected which was stated by peers as having no effect on the financial behavior of FEB students at Wijayakusuma University, Purwokerto. Contribution: Future research aims to add other variables that can influence financial behavior, such as gender, pocket money, financial attitudes, and research needs to be carried out again on other moderating variables on financial literacy, lifestyle and peers on financial behavior.
Pengaruh Budaya Organisasi, Lingkungan Kerja, Motivasi Kerja, Kompetensi Terhadap Kepuasan Kerja Pegawai
Purpose: The purpose of this research is to prove that organizational culture, work environment, work motivation and competence influence job satisfaction among employees of the Tegal City Education and Culture Service. Methodology/approach: This type of research uses a questionnaire method for employees at the Tegal City Education and Culture Office, with a sample of 64 employees. The sampling method in this research used proportionate stratified random sampling, while the analysis method used multiple regression. Results/fidings: Based on the results of data analysis, the t-count value of the organizational culture variable was (4.495), the t-count value of the work environment variable (4.043), the t-count value of the work motivation variable (-1.660), the t-count value of the competency variable (7.159) was greater than the t table value (2.00 ). Thus, the first, second and fourth hypotheses are accepted in this study, but the third hypothesis cannot be accepted because the t count value is less than the t table value. Conclusion: The conclusion from the results of this research is that organizational culture, work environment and competence have a positive significant effect on job satisfaction of employees of the Tegal City Education and Culture Service, while work motivation has a negative insignificant effect on job satisfaction of employees of the Tegal City Education and Culture Service. This study merely examines organizational culture, work environment, work motivation, and competence on job satisfaction of employees of the Tegal City Education and Culture Office.
Faktor-Faktor Yang Mempengaruhi Kepuasan Kerja Pegawai Dinas Lingkungan Hidup Purbalingga
Purpose: This research aims to determine and analyze the influence of the work environment, work discipline, work motivation and communication on job satisfaction of Purbalingga Regency Environmental Service employees. Methodology/approach: This is quantitative study, with a sample size of 90 employees. This study employed a sample of 73 respondents. Data collecting methods include surveys, observations, and interviews. The sample technique used was proportional stratified random sampling. This study's analytical techniques include multiple linear regression analysis and hypothesis testing with the t test. Results/fidings: The results of this research show that the work environment, work discipline, work motivation and communication have a significant positive effect on the job satisfaction of Purbalingga Regency Environmental Service employees. Limitations: The research is limited by the fact that during the data collection process, information provided by respondents through questionnaires may not always accurately reflect the respondents' true opinions. This is due to a variety of factors, including individual differences in thoughts, assumptions, and understandings as well as the honesty of the respondents when filling out the questionnaire. With a R Square value of 80.5%, the research indicates that 19.5% of the variables, such as workload, organizational culture, and job stress, continue to be significant outside of the study. Contribution: The implications of this research are that the Purbalingga Regency Environmental Service must receive fair treatment in carrying out work, must be able to behave politely towards customers, must always use knowledge in order to achieve success in work, must exchange ideas with colleagues to take appropriate action.
Faktor Yang Memengaruhi Kepuasan Kerja Di Dinas Pendidikan Kabupaten Banyumas
Purpose: This research aims to analyze the influence of leadership, competence, career development, and work discipline on job satisfaction among employees at the Education Office of Banyumas Regency. Methodology/approach: This quantitative research was conducted at the Education Office of Banyumas Regency. The selected population comprises civil servants (PNS) working at the office. The sample consists of 80 employees chosen using proportionate stratified random sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS 25 software. Results/findings: The results indicate that leadership, competence, career development, and work discipline have a positive and significant impact on job satisfaction among employees at the Education Office of Banyumas Regency. Limitations: This research only involves civil servants, thus not fully representing the entire employee population at the Education Office of Banyumas Regency. Additionally, the regression model can only explain 72.8% of the dependent variable, leaving 27.2% of other factors unaccounted for in the analysis process. Contribution: The findings of this research can serve as a valuable guide for the Education Office of Banyumas Regency in designing policies and programs aimed at enhancing employee job satisfaction. The Education Office of Banyumas Regency can focus on improving the quality of leadership, enhancing employee competence, providing career development programs, and implementing fair discipline rules.
Kinerja Keuangan, Inflasi, Dan Harga Saham Pada Perusahaan Pertambangan Di Indonesia
Purpose: This research is based on the research gap of each variable. The purpose of this research is to partially analyze the effect of liquidity, profitability, solvency, activity, and inflation, and on stock price. Methodology/approach: The population used in this research is mining sub-sector companies on the IDX in 2018-2023. The sampling technique used purposive sampling and obtained a sample of 16 companies. The analytical tool used is panel data regression analysis with the help of e-views-13 software. Results/findings: The results of this research indicate that the liquidity and activity variables do not have a positive and significant effect on stock prices, while the profitability variable has a positive and significant effect on stock prices. The variables of solvency and inflation do not have a negative and significant effect on stock prices. Limitations: The R2 value of 26,16% inficates that changes in stock prices are explained by the variables of liquidity, profitability, solvency, activity, and inflation while the remaining 73,84% is explained by other variables not examined in this research. Contribution: The implication of this research is that investors should pay attention to the variables of liquidity, profitability, solvency, activity, and inflation in determining invesment decision, especially liquidity because it affects stock prices.
Faktor-faktor yang mempengaruhi keputusan pembelian di Alfamart
Purpose: This research aims to determine the influence of service quality, product completeness, lifestyle and store atmosphere on purchasing decisions at Alfamart among students at Wijayakusuma University Purwokerto. Methodology/approach: This research was conducted on students at Wijayakusuma University, Purwokerto, who had previously made purchases at Alfamart. The sampling technique used was non-probability sampling with incidental techniques. This research used a sample of 100 respondents. The data analysis technique used is the multiple linear regression analysis method using IMB SPSS Statistics 27. Results/findings: Service quality, product completeness, lifestyle and store atmosphere have a positive and significant influence on purchasing decisions. Limitations: The research subject only focuses on Alfamart retail, whereas of the many existing retailers there are also buying and selling activities such as Indomart, Alfamidi and others. The independent variables in this research are only service quality, product completeness, lifestyle and store atmosphere even though there are still many variables. Other things that can influence purchasing decisions such as price and location. This research was only conducted on students at Wijayakusuma University, Purwokerto. Contribution: This research aims to add to the literature, especially in the field of marketing management. This research can be used as a consideration when deciding to make a purchase at Alfamart and can reduce negative impacts
Anteseden Keputusan Pembelian Produk Mixue Pada Gen-Z Di Kabupaten Cilacap
Purpose: This research is titled "The Antecedents of Mixue Products Purchase Decisions among Gen-Z in Cilacap Regency." The researcher was interested in understanding how variables such as positive e-wom, consumeristic lifestyle, risk perception, and product variety influence the purchase decision of Mixue ice cream & tea products among Generation Z in Cilacap Regency. Methodology/approach: The study employed a quantitative approach with 104 respondents categorized as Generation Z and residing in the Cilacap Regency. Data collection was conducted using online questionnaires distributed via social media, employing purposive sampling as the sampling method. The analytical method used was multiple linear regression analysis processed using SPSS version 24. Results/findings: The research findings indicate that positive e-wom, consumeristic lifestyle, and risk perception don’t have a significant impact on purchase decisions. However, it was found that product variety has a positive and significant impact on purchase decisions. Limitations: Based on an Adjusted R Square value of 0.418, it shows that 41.8% of the variation in purchase decisions can be explained by the independent variables (X). In comparison, the remaining 58.2% is influenced by other variables such as price, product quality, brand awareness, store atmosphere, and brand image, which are limitations of this study Contribution: The implications of this research suggest that purchase decisions are crucial for businesses to achieve. Therefore, this study provides insights for Mixue franchisors in Cilacap Regency to develop appropriate marketing strategies in response to the evolving landscape.