THE IMPLEMENTATION OF INFORMATION TECHNOLOGY ON INCREASING MSMEs INCOME

Abstract

Information technology makes it easier for humans to carry out various activities, including producing, processing, and disseminating information. Information technology that continues to develop brings big changes for MSMEs in which the existence of MSMEs is believed to make a substantial contribution to the economy in Indonesia. In its development, MSMEs experience many challenges to maintain their business continuity. The application of information technology is believed to help MSMEs increase their income and maintain MSME business continuity. This study aims to find out how the application of information technology can increase the income of MSMEs. This study used primary data, namely data obtained from the source directly through a questionnaire/questionnaire. The results showed that the application of information technology had a positive impact on increasing MSME income. The sign value showed 0.000 < 0.05. The conclusion was that H1 is accepted, meaning that the application of information technology affected the income of MSMEs in Seberang Ulu 1 Palembang District. MSMEs that have used information technology could increase their income by 15% -25% per month, which was a new advantage for MSME actors. Applying information technology to MSMEs has proven to help MSMEs survive amid the Covid-19 pandemic, which weakens the business world. With this information technology, MSMEs can bounce back and meet customer needs. Constraints in this research are time and the object of research. This research can be used as further research in the future by adding some relevant variables.